WordPress: Social Media & SEO Class

Social media

WordPress: Social Media & SEO is a hands-on face-to-face instructor-led class that teaches you how to set up your WordPress web site to connect to social media sites like Facebook, Twitter, Pinterest, etc.

You’ll work on your own laptop, on your own WordPress web site. You’ll install and configure plug-ins to connect to social media, create site maps, and perform some Search Engine Optimization (SEO).
4 hours. $119.

Prerequisites

WordPress Quick Start or equivalent knowledge. Students should already be proficient with Windows and basic computer operations, including using a web browser, saving and editing files, using a mouse and keyboard, etc.

Students must have their own WordPress web site to work on. This could be on their current web host or on wordpress.com or wordpress.org. If you need help acquiring a web hosting account and domain name or installing WordPress, please contact Tina to setup a time for her to help you with this. (Additional fee.)

What You Should Bring

Please bring your own laptop, fully charged and your login information to access your WordPress site. We’ll provide you with free WiFi access while you’re here. We do have a few outlets available, should your battery need recharging. You should also bring a pen and paper to take notes.

Course Outline

Welcome to Jetpack
  1. Jetpack
    • What is Jetpack?
    • Installing the Jetpack plugin
    • Configuring Jetpack
  2. Integrating Social Media
    • Creating a social media menu
    • Adding social media buttons to the bottom of posts & pages
    • Adding a Facebook Like button to the bottom of posts & pages
  3. Getting Noticed
    • Pre-publishing Checklist
      • Keeping the readers in the loop
    • Having readers share
    • Configure your site’s feeds
  4. Search Engine Optimization (SEO)
    • Installing an SEO plugin
    • Configuring the plugin
    • Getting verified with Google and Bing
    • Generating Sitemaps
  5. Site Statistics